Bespoke creator campaigns for all your game's marketing beats
Industry leading technology, data, community and expertise to make any of your marketing goals a reality.
Chat with Wehype21,000+Creator collaborationsTikTokYouTubeInstagramTwitch
An extension of your in-house team
Running a large-scale sponsorship campaign is both complex, time consuming and extremely resource-intense. That's why we have built an operating system combining the best in tech and human expertise.
Strategize
Our team sets you up for success by transforming your brief into a data-driven strategic and actionable campaign plan.
Matching
We match you with relevant content creators and their communities using our custom-built algorithmic matching technology.
Execute
We provide you with an automated, end-to-end solution managed by our experienced campaign team. We handle the contracts, payments, delivery and validation.
Measure
Finally, we send you data-driven reports to measure the results and impact of the campaign. You have access to live data and rich insights post-campaign, powered by the Wehype platform.
Creator campaign formats
For 10 years Wehype has delivered full-service creator campaigns end to end, combining strategy, technology, data and execution to bring marketing goals to life at scale.
- Live
Twitch
Twitch Boost
Boost your game to the top of the Twitch charts. A concept invented and perfected by Wehype.
- Live
Twitch & YouTube
Live streaming
Longform, live content from creators on Twitch and YouTube. Showcase your game in depth to highly targeted audiences.
- Live
Twitch
Twitch Amplify
Extend the impact of any Twitch activation beyond launch, reactivating the highest performers for a longer window of support for your game.
- VOD
YouTube
YouTube integrated
Integrate your game directly into existing creator content, reducing friction and increasing cost-effectiveness.
- VOD
YouTube
YouTube dedicated
Dedicated, evergreen content on YouTube. Detailed, edited gameplay that stays searchable and discoverable over time.
- VOD
YouTube
YouTube creative
Highly custom creative activations, developed for your game.
- 9:16
TikTok, Shorts & Instagram Reels
Shortform
High-volume short-form activations designed to build awareness quickly and create potential for viral reach.
- 9:16
TikTok, Shorts & Instagram Reels
Shortform creative
Highly custom activations for your game on short-form platforms.
Access industry leading data
Benefit from first-party data from Wehype to maximize campaign-creator-fit and to optimise your budget.
Bring creative ideas to life
Tap into the world's largest community of high quality creators to gather the right creative ideas for your campaign.
Launch within days, no matter the size
Need something live next month – or this week? We’ve launched campaigns in as little as 2 days, and we’re built to move fast without cutting corners. Big or small, we’ll help you get it done.
Get in touch
Strategic guidance
Strategize and set ambitious goals to maximize return on investment for your beat.
Operational support
Collaborate with a team of experts who will take your campaigns from start to the finish line, every time.
Short turnaround
Built for scale and agile execution, we will turn around your campaigns in days, not months.
How we work
We’re a team of global experts who live and breathe creator collaborations. Here’s how we launch your game and sustain its momentum over time.
We play to understand
We jump into your game to find its hook, rhythm, and community potential, because you can’t market what you don’t play.
We build from the inside out
We create campaign concepts from your game’s core mechanics, designed to actively engage the community.
We hand-pick suitable creators
Using first-party data and real insight, we go beyond follower counts to find creators whose audience and style match your game.
We handle the boring stuff
Briefings. Contracts. Negotiations. Logistics. More negotiations. We’ve got it covered, so you can focus on more pressing matters.
We test, tweak and scale
We don’t spray and pray. We validate our concepts on a smaller scale before choosing the winning concept. We monitor the campaign from start to finish and adjust on the way to maximize your downloads.
We measure what matters
We focus on insights that help you grow, not vanity metrics. From creator performance to player behavior, you’ll get the data that actually drives better decisions and sharper strategy.
The intelligence layer behind better creator marketing
We consolidate creator, audience and market data, have it analyzed by gaming specialists and turn the findings into clear next steps. Act on them with your own team, or run the campaign through Wehype.
- 10 years working exclusively with games
- Direct access to TikTok, YouTube, Instagram & Twitch creator data
- Partnered with third-party analytics and intelligence platforms
- Historical learnings from 60,000+ creator collaborations
- Dedicated gaming strategy team trusted by leading publishers
Creator Insights
Understand the creator ecosystem around your game and your competitors.
- Creator inventory
- Creator opportunity mapping
- Competitor creator analysis
- Creator migration
- Creator churn
- Organic creator tracking
- Pricing recommendations
- Creator segmentation
- Recommended creator lists
Market Research
Understand your game's position in the market and against competitors.
- Competitive benchmarking
- Share of voice analysis
- Viewership evaluation
- Momentum tracking
- Market positioning analysis
- Organic content analysis
- Content format benchmarking
- Platform opportunity analysis
- Genre and industry trends
Sentiment Intelligence
Understand how creators and audiences perceive and talk about your game.
- Audience sentiment analysis
- Discussion theme mapping
- Player pain point analysis
- Feature request tracking
- Community polarization detection
- Creator audience comparison
- Platform sentiment breakdown
- Update reception analysis
- Executive recommendations
Support through your whole roadmap: two to three months before launch, the first two weeks after launch and the month that follows. Every module covers TikTok, YouTube, Instagram & Twitch.
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