Turn streaming into player engagement
Community Rewards keeps creators streaming and communities engaged. When creators reach streaming milestones, viewers unlock in-game rewards.
Keep streamers streaming, and players playing
From new seasons to mid-cycle mechanics, Community Rewards puts the spotlight where you need it. Drive watch time, create share-worthy moments, and spark community conversation around new content.
From first stream to in-game reward
It runs on the same real-time Twitch tracking as the rest of the Wehype platform.
- 1
We track your creators
We follow your creator community on Twitch in real time and sort your game's creators into new, active, at risk or churning.
- 2
Invite at the right moment
When a creator picks up your game, they can be invited straight away. At-risk creators get a reason to come back before they drift.
- 3
Creators hit milestones
Creators stream your game toward streaming milestones. No negotiation per stream and no 1-to-1 management for each creator.
- 4
Viewers unlock rewards
When a milestone is reached, viewers earn in-game rewards on the creator’s Wehype Community Page. The reward lands inside your game.
In 2025, communities worldwide received 23,000+ community rewards through Wehype.
Real-time tracking, instant activation
Say goodbye to manual onboarding, inconsistent engagement, and internal overhead. We track your creator community on Twitch in real time and identify when someone picks up your game, so you can invite them instantly.
Built to grow your community, not your workload
Most programs rely on 1-to-1 creator management. Community Rewards flips the model, so you activate more creators with less overhead.
We track creator behavior across Twitch in real time and automatically detect when creators are new, at risk or churning, so you can engage the right people at the right time, without manually managing each one.
New creators
Offer an incentive while they're still deciding whether your game is for them.
Active creators
Give them a reason to keep streaming.
At-risk creators
Nudge them before they stop streaming your game.
Where Community Rewards runs
Community Rewards started rolling out in 2025. These launches, competitions and live ops programs use it today.
- Live ops
Guild Wars 3 reveal
Wehype has supported Guild Wars creators since 2023. Community Rewards keeps the core engaged, with paid activations for the big beats.
- Creator competition
Albion Online: The Crucible II
A Community Rewards cycle runs alongside a global competition with 100+ creators and guilds. The more an audience watches, the more the creator unlocks.
- Global launch
Sonic Rumble
SEGA and Rovio used Community Rewards for their creators at launch, tying audience rewards directly to creator activity.
Community Rewards questions
What is Community Rewards?
A creator program where viewers earn in-game rewards when their creator reaches a streaming milestone on your game. Creators get something to give their community, and your game gets watch time between campaigns.
In 2025, communities worldwide received 23,000+ community rewards through Wehype.
Which creators can take part?
Creators streaming your game on Twitch. We track your creator community in real time, spot when someone picks up your game and invite them. The same tracking flags creators as new, active, at risk or churning, so you can reach the ones about to drift before they leave.
Where do viewers get their rewards?
On the creator’s Wehype Community Page, where viewers join giveaways and unlock Community Rewards while their creator streams. The rewards themselves are in-game, so they land where you want the viewer: in your game.
How is it different from a paid creator campaign?
Paid campaigns cover the big beats: a launch, a new season, a big update. Between them, Community Rewards keeps a baseline of creators on your game without negotiating each stream. Many live-service games run both.
Can I run Community Rewards and Creator Codes together?
Yes. They do different jobs. Creator Codes pay creators when their community spends in your game. Community Rewards give viewers in-game rewards when their creator hits a streaming milestone. For a premium game with little in-game spending, Community Rewards or campaigns usually fit better than codes.
How do I know which creators to reward?
Community Insights sorts your game's creator community by lifecycle stage. New creators get an incentive while they’re still deciding whether your game is for them, active creators get a reason to keep streaming, and at-risk creators get a nudge before they stop.
Related products and guides
- Product
Community Insights
See which creators are new, active, at risk or churned, so you know where the next reward should go.
- Product
Creator Stores
A store on the same Community Page, where fans buy your game and the creator earns on every sale.
- Product
Creator Codes
Pay creators when their community spends in your game’s own store.
- Guide
Live ops influencer marketing
Plan creators around seasons, updates and events, and keep a baseline on the game in between.
- Guide
Gaming creator programs
How Creator Codes and Community Rewards work from the publisher’s side, and where they fall short.
- Guide
Creator data
The data behind creator decisions, from lifecycle stages to who keeps playing after a campaign.
Ready to reward your creator community?
Tell us about your game, and we'll show you how Community Rewards can keep creators streaming it long after launch.
Get a demo