The latest from team wehype


involving content creators early game development
Involving Content Creators Early in Game Development

In this blog post, we explore the benefits of involving content creators prior to the launch of your game, and share the lessons we've learned to ensure compelling and successful marketing campaigns.

3 minsApr 12, 2023
mobile game app results
Guest Blog: How to Optimize Mobile Game App Store Results

In this guest blog, our friends at Geeklab help us navigate how to supplement your influencer marketing campaigns with App Store Optimization and A/B testing to boost visibility and conversion rates.

2 minsMar 23, 2023
maximizing impact of an influencer marketing campaign
Maximizing the Impact of an Influencer Marketing Campaign

We talk about how game publishers and developers can maximize the impact of an influencer marketing campaign, and the metrics that are important to track.

3 minsMar 15, 2023