In this blog post, we explore the benefits of involving content creators prior to the launch of your game, and share the lessons we've learned to ensure compelling and successful marketing campaigns.
In this guest blog, our friends at Geeklab help us navigate how to supplement your influencer marketing campaigns with App Store Optimization and A/B testing to boost visibility and conversion rates.
We talk about how game publishers and developers can maximize the impact of an influencer marketing campaign, and the metrics that are important to track.
