Gaming influencer marketing is an essential part of the gaming industry, with the rise of influential content creators on Twitch and YouTube. Influencer marketing campaigns can be a game-changer in driving participation, boosting engagement, and increasing brand awareness for gaming tournaments. Esports tournament platform Repeat.gg, owned by Sony, turned to Wehype to build excitement around launching tournaments for Rocket League in February 2023.
On Repeat.gg, you can compete in its own free and paid entry unique tournaments in games like League of Legends, Dota 2, Fortnite, Rocket League, and more. This influencer marketing campaign aimed to find established Rocket League players whose audiences were already interested in the game and would find tournaments interesting to join. This was to showcase the uniqueness of the platform and its ease of use, with its multitude of tournaments.
Massive Success; Overdelivering on View and Clicks
Massive success; overdelivering on views and clicks
Powered by our platform, Wehype sourced and selected content creators on YouTube to promote Repeat.gg‘s website and Rocket League tournaments, mainly targeting viewers in France, Italy, Spain, and the U.S. The campaign leveraged Wehype’s YouTube Integrated ad format, which gives promotional time within the creator’s organic content for your ad.
More than a dozen content creators participated in the campaign, delivering nearly 1.9 million views on YouTube. This was nearly double the expected view count of 928,000 views. This video content also significantly contributed to web traffic to the Repeat.gg website, driving nearly 16,000 link clicks to their tournament platform.
The extremely high interest in Rocket League and the Repeat.gg platform from audiences sparked incredible engagement on YouTube, with the sponsored videos receiving more than 68,000 likes and over 4,600 comments.
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