Ubisoft

Launching Rainbow Six Extraction to millions of gamers worldwide

  • 43

    Creators
  • game controller

    94

    Hours Streamed
  • Location

    Montreuil, France
  • Market

    Worldwide
  • Industry

    Video Games
  • Website

    ubisoft.com

Connecting Ubisoft with the wider gaming community

Ubisoft is a video game company headquartered in Montreuil, with development studios across the world. Assassin’s Creed, Far Cry, For Honor… you get the point. Tom Clancy’s Rainbow Six Extraction is an online multiplayer tactical shooter. The game was released across all major platforms in January 2022.

Since 2019, Wehype has partnered with Ubisoft, managing a number of influencer marketing campaigns across games and markets. This time, Ubisoft came to Wehype to connect with a diverse cast of streamers that truly represents the whole gaming community.

Speaking to new & existing communities

Wehype’s mission for the Rainbow Six Extraction launch campaign was to build hype and awareness for mainstream gamer audiences. Players could enjoy the game and have fun with their friends, as well as engaging the franchise’s existing community with tactical and unique gameplay.

To do this, we matched the best-suited creators through our platform, making sure to reach the right target audience for the different campaigns. This was made possible by a big set of data points — such as Game data, Twitch data, and success data from previous campaigns.

Thanks for another great campaign! Looking forward to working more together during 2022 also.

MiikazContent Creator Nordics

This was super fun!! Thanks for the opportunity, my community really liked it.

EllenvyContent Creator

Letting super talented creators do their thing

Over 40 Twitch content creators across the UK and Nordics streamed the game live on Twitch in our Let’s Play format, resulting in over 2.4m viewer minutes. The success of this campaign highlighted once more the positive impact creators can have — for game launches and much more.

Nordics

35
Creators
game controller
70
Hours Streamed
940,340
Viewer Minutes

UK

8
Creators
game controller
24
Hours Streamed
1,4M
Viewer Minutes

ARE YOU READY TO GET HYPED?