Techland

Techland reaches the number one spot on Twitch through Wehype Boost

  • 585,753

    Wehype Creators Peak CCV on Twitch
  • 349

    Creators on Twitch
  • Location

    Poland
  • Industry

    Video Games
  • Website

    techland.net

Building hype for Dying Light 2 Stay Human, pre-launch

Techland is a video game developer and publisher founded in 1991, and headquartered in central Poland. Dying Light 2 Stay Human is an action role-playing survival horror video game, featuring a zombie apocalyptic-themed open world.

Techland, in support of Wehype, came up with the concept of a six episode show called Dying 2 Know — showcasing gameplay and studio team interviews about the upcoming game Dying Light 2 Stay Human. Techland came to Wehype to maximize the number of viewers for this final episode before the launch of the game the following month.

Off to the movies — engaging viewers through live streams

By using Wehype’s bespoke matching algorithm, we identified the best fitting content creators, and used the platform to quickly contract, brief and monitor these creators. The campaign was executed through Wehype Boost and Co-Watch on Twitch and Integrated on YouTube. This unique combination of live streams ensured maximum reach and exposure for the final episode of Dying 2 Know.

Twitch

34M
Viewer Minutes
585,753
Wehype Creators Peak CCV
349
Creators

YouTube

28,5M
Views on YouTube
63
Creators

Wehype did a great job coordinating such a large amount of content creators within a single hour window. A testament to what they can achieve with the right people and bespoke tools.

Sheri KryeziuInfluencer Lead at Techland

The icing on the cake — organic exposure post-campaign

After the launch of Dying Light 2, more than 50% of the Twitch creators that took part in the campaign continued playing and streaming the game — resulting in over 188m viewer minutes of streamed gameplay content on the channel.

Post campaign (organic) stats*:

188M
Viewer Minutes on Twitch
587
Streams
game controller
51%
of Twitch streamers kept playing (178/349 creators)

*One month post-campaign completion (Jan 13th-Feb 22nd)

ARE YOU READY TO GET HYPED?