All in! Games

Launching Chernobylite across the US & Europe

  • 10

    Creators
  • 2.1M

    Viewer Minutes
  • Location

    Krackow, Poland
  • Industry

    Video Games
  • Website

    allingames.com

Connecting creators with a pioneering game

All in! Games is a video game publisher based in Krakow, Poland that publishes games on all major platforms. Chernobylite is a science-fiction survival horror RPG. Set in the hyper-realistic, 3D-scanned wasteland of Chernobyl’s Exclusion Zone, players get to explore a non-linear storyline in their search to uncover the truth of a tortured past. 

All in! Games came to Wehype to reach a large number of content creators and their viewers across Europe and the US — in time for full game launch in July 2021.

A match made in heaven: creating just the right atmosphere

Deploying our super smart algorithmic matching engine (which uses a big set of data points such as game and Twitch insights) we targeted creators interested in playing sci-fi and RPG genres, and that could truly embrace the mechanics of Chernobylite.

To maximize impact and create just the right atmosphere, the creators streamed the game in a two-hour long Let’s Play session on Twitch, with branding on their respective Twitch channels and conversion links for tracking: 

  • Banners helped drive clicks to game landing page
  • A ChatBot posted a CTA (and tracking link) in the Twitch chat
  • A Chernobylite branded overlay on every stream 
  • Creator social media posts promoting their streams

Love the game, and the voiceovers are great. Played a lot of it earlier this year, can't wait to see what else has been added!

SkinnedteenContent Creator

Driving results & forming a lasting partnership

In total, the campaign resulted in 2,178,200 viewer minutes on Twitch — well above the original plan! Since, we’ve had the pleasure of working with ALL IN! in a follow-up campaign for their new game Arboria, an Action RPG created by Dreamplant Studio.

10
Creators
game controller
19
Streams
2,1M
Viewer minutes
200 600
Chat engagements

ARE YOU READY TO GET HYPED?